About the author
Nitin Kumar
Nitin Kumar is a repeat technology operator with 28 years in startups, Fortune 100 companies, global consulting firms and investor-backed businesses, and he has grown two startups to exit.
His work sits where AI workflows, pricing, go-to-market and venture building meet, so his books cover how a product gets built, priced, sold, scaled and repositioned when its market moves. One of his startups failed, and it made him sharper about timing, capital discipline and focus.
Global multi-scale CEO · Startups to multi-billion-dollar P&L · 2x exits
Growth and transformational
CEO
Serial business builder · 2x exits · 28 years
- 6ContinentsMore than 2,000 people led in all major international markets
- $2B+P&LStartups to a multi-billion-dollar P&L, with two exits as CEO
- 100+SaaS companiesAdvised on pricing and go-to-market as a management consulting partner
- 5DomainsAI, Web3, fashion tech, marketing tech and legal tech
- 2020Master of the Business PivotNamed by CEO Today in April
Today
Nitin Kumar co-founded an agentic AI company in fashion technology that takes fashion teams from idea to execution in one workflow. He also sits on several startup boards, has made more than ten angel investments, and works hands-on with Metrisque, which measures whether AI assistants recommend a company's product to buyers.
He writes about startups, AI in fashion, go-to-market, Web3 and pivots, with more than 300 articles published and features in Forbes, Newsweek, CNBC and Cointelegraph.
Path
- Two startups grown to exit and one that failed
- Led several complex transformations and about two dozen pivots
- Named one of the Top 50 Management Consultants globally
The Startup Pivot Playbook
Who Makes Money in AI
Pricing AI Products
The Startup GTM Diagnostic
The Startup Product Diagnostic
Questions
Who is Nitin Kumar?
Nitin Kumar is a global multi-scale CEO with two exits who has run startups and multi-billion-dollar P&Ls. He is the author of The Startup Pivot Playbook and four other books on pivots, go-to-market, product structure and AI pricing. CEO Today named him Master of the Business Pivot in 2020.
Who is the Master of the Pivot?
CEO Today magazine named Nitin Kumar the Master of the Business Pivot in April 2020. He has worked on about two dozen pivots as a CEO, operator, consultant and advisor, and wrote The Startup Pivot Playbook from that work and a database of 75 scored pivots.
How many pivots has Nitin Kumar worked on?
Nitin Kumar has worked on about two dozen pivots as a CEO, operator, consultant and advisor, each taking three to six months to execute, plus dozens of transformations as an advisor. The three most recent pivots he led supply the first-hand cases in The Startup Pivot Playbook.
Which companies has Nitin Kumar led as CEO?
Nitin Kumar has been CEO of an IT operations software company, which he repositioned from monitoring to automated remediation, and of a legal technology company that a larger legal technology vendor later bought. He has also led an M&A software company through a pivot. He has two exits.
Where did Nitin Kumar work before becoming a CEO?
Nitin Kumar spent his first two decades at Hewlett-Packard, Deloitte, PwC and FTI Consulting, where he was a management consulting partner, led large global teams and built businesses from scratch to multi-million-dollar scale.
Is Nitin Kumar a pricing expert?
Yes. Pricing is the discipline Nitin Kumar is best known for, and more than 100 SaaS companies have used his advice on it. He wrote Pricing AI Products: The Monetization Playbook for Startup Founders, which argues that AI companies should price the result rather than the login.
Nitin Kumar is also on LinkedIn.