A startup pivot works when the product changes first and the brand changes last. In 75 scored pivots, 64% of the companies that moved the product first succeeded, and none that changed the brand before the product could back it did.
The Startup Pivot Playbook by Nitin Kumar sets out that order, and its companion PDF toolkit puts it to work with 30 worksheets and calculators, 75 scored pivot cases, 63 tables and figures and 24 chapter checklists. Add the toolkit to your cart with the paperback and the toolkit is free.
Questions
What should a startup change first in a pivot?
The product. In 75 scored pivots, 64% of the companies that moved the product first succeeded, 17% of those that moved it halfway did, and none that changed the brand before the product could back it did.
What does the Pivot Playbook Toolkit contain?
30 worksheets and calculators, a database of 75 scored pivot cases, the 63 tables and figures behind the book and 24 chapter checklists, as one PDF. Add it to your cart with the paperback and the toolkit is free.
How long does a startup pivot take?
Three to six months to execute, based on about two dozen pivots Nitin Kumar has worked on as a CEO, operator, consultant and advisor.