A startup diagnostic finds the commitment draining the round before an investor finds it. The Startup GTM Diagnostic prices every go-to-market motion fully loaded, at about $75,000 a year of coordination for each pair of motions, and The Startup Product Diagnostic counts product divergence across seven commitments.
Each book comes as a pocket paperback or as an EPUB and PDF ebook, and The Startup Diagnostics Bundle puts both paperbacks together for $20.
Questions
What is product divergence?
A startup supporting more than one product without anyone deciding to build a second one. The Startup Product Diagnostic counts it across seven commitments, and five or more means two companies sharing one repository.
What does a second go-to-market motion cost?
About $75,000 a year in coordination for every pair of motions, before the demand and upkeep most plans leave out. The figures come from 608 software sellers, 158 sales organizations and more than 1,000 funding rounds.
Which diagnostic should I read first?
The GTM Diagnostic if growth has stalled after adding a sales team, channel or price point. The Product Diagnostic if different customers are pulling the roadmap in different directions, and the bundle has both paperbacks for $20.
What formats are the diagnostics in?
Pocket paperback, printed to order and shipped, or an ebook with EPUB and PDF files in one ZIP download for $9.99.