{"product_id":"the-startup-product-diagnostic-ebook","title":"The Startup Product Diagnostic (Ebook): How to Diagnose Product Divergence in a Startup","description":"\u003cp\u003e\u003cstrong\u003eEbook edition, EPUB and PDF both included. Nothing ships: one ZIP download with both files appears on your order page and in your email the moment you pay.\u003c\/strong\u003e Prefer print? The \u003ca href=\"\/products\/the-startup-product-diagnostic\"\u003epocket paperback is $14.99\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eA startup can be running three products inside one seed round without anyone deciding to build a second one. It begins as a configuration for a large customer. A second buyer then arrives with a different budget, a pricing model gets written to fit one deal, and the company is paying for two go-to-market motions on a round sized for one.\u003c\/p\u003e\n\u003cp\u003eThe Startup Product Diagnostic measures the split before an investor measures it for you.\u003c\/p\u003e\n\u003ch3\u003eThe seven commitments\u003c\/h3\u003e\n\u003cp\u003eThe diagnostic defines a product structure as seven commitments a company makes about one offer: primary user, economic buyer, purchase trigger, workflow changed, value metric, price and contract, and acquisition motion. Count the commitments that answer to a different customer and you have the divergence count.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eZero to two: one product with configurations\u003c\/li\u003e\n\u003cli\u003eThree or four: a decision waiting to be made\u003c\/li\u003e\n\u003cli\u003eFive or more: two companies sharing a repository, and the playbook changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe playbooks\u003c\/h3\u003e\n\u003cp\u003eThe playbooks cover the value metric and how it governs price, the economics of a second go-to-market motion, services revenue booked as product revenue and what it costs at the multiple, how an AI model moves margin and buyer, reading traction from a customer list, the price of unwinding, and the gate a second product has to clear.\u003c\/p\u003e\n\u003cp\u003eOne enterprise buyer in one industry, sold by the founder, costs about $18,500 a month, rising to $27,200 once the buyer is an enterprise, against a seed commercial budget near $31,000. The unwind ratio prices the correction: under 0.15 it is routine, and over 0.40 the round cannot fund the correction and growth at the same time.\u003c\/p\u003e\n\u003ch3\u003eFormat\u003c\/h3\u003e\n\u003cp\u003eEbook by Nitin Kumar in two formats, delivered together as one ZIP file. The EPUB reads on phones, tablets and e-readers through Apple Books, Google Play Books, Kobo or Send to Kindle. The PDF keeps the print layout of every table and worksheet, opens on any laptop and prints cleanly. On a phone, tap the ZIP in your Files app to open it.\u003c\/p\u003e","brand":"Pivot Playbooks","offers":[{"title":"Default Title","offer_id":67761328128229,"sku":"PROD-DIAG-EBOOK","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/8665\/0085\/files\/ebook_cover_orchid.jpg?v=1792436768","url":"https:\/\/pivotplaybooks.com\/products\/the-startup-product-diagnostic-ebook","provider":"Pivot Playbooks","version":"1.0","type":"link"}